April 27, 2023

How enterprises can use ChatGPT integrations – detailed use cases

Check out some detailed ChatGPT integration use cases and why it is important to start considering integrating ChatGPT with your current systems.


What is ChatGPT?

ChatGPT is an artificial intelligence (AI) chatbot developed by OpenAI and released in November 2022. GPT stands for generative pre-trained transformer. It is based on large language models deep learning algorithms where a neural network learns context about any language pattern.

ChatGPT gained lots of attention quickly and crossed 1 million users in the first 5 days of its launch. It impressed users with its detailed responses in various areas and high level of produced results. Companies are already using it for a variety of purposes, and there are new use cases of ChatGPT integration popping up every day.

Lets dive deeper into the applications of ChatGPT for businesses and how you can integrate it with your existing software platforms.

Why do ChatGPT integration?

Many enterprises are already using ChatGPT integration into their software products and daily operations.

It can create different types of business materials, like articles, reports, presentations, emails and website pages. ChatGPT can also write and debug code, as well as do statistics and summarize. It simplifies complex processes, provides real-time updates on tasks and issues, and gives step-by-step instructions to customers automatically.

Some of the leading companies are already implementing ChatGPT integration in their software features. For example, Microsoft announced that it will be applied to Word and some parts of the 365 business suite. Also, ChatGPT has already been integrated into Bing search as preview. Salesforce has added it to its platform, and there it is called Einstein digital assistant.

ChatGPT integration with your other systems can significantly boost productivity and point out some action points that would otherwise be ignored. Such integrations can help solve real-time issues at a fraction of the time, increase customer engagement, boost satisfaction, and improve the overall business bottom-line. At the same time ChatGPT integration with your platforms can free your service and IT teams to focus on more complex tasks.

The most common use case for ChatGPT integration is for customer service and helpdesk. However, businesses from various industries have already started integrating it into their systems and testing different applications of ChatGPT. For sure, there will be more and more use cases appearing and many of them are unique for the company or industry.

Business leaders might need to show some creativity to think of the best possible way to use ChatGPT integration. No matter if the use case is unique or common, though, there is no doubt that this is becoming a vital tool that you need to use in your business if you want to stay ahead of the competition.

Companies are already seeing measurable results from using ChatGPT integration and those who ignore it will be left behind. Of course, it is a very new tool and there are still lots of doubts about its preciseness and ethics. This does not mean businesses should overlook it, though. On the contrary it is the best time to start considering options for using ChatGPT together with your other systems.

Use case examples for businesses

  • ChatGPT integration with ITSM use cases

Integrating ChatGPT with ITSM solutions like ServiceNow, Cherwell, BMC Remedy and Jira Service Management are among the most popular use cases with ChatGPT.

Companies can train ChatGPT to efficiently respond to customer inquiries and requests.It can enhance customer info for tickets or incidents, assist clients to open tickets, and provide solutions to common problems. Automated and at the same time personalized customer service can save organizations lots of time and resources.

Additionally, ChatGPT can help create policies, knowledge base articles, quick email replies, call scripts, change requests, common troubleshooting ideas, outage communication and more.

The most frequent example would be when a customer submits a ticket for a common issue. ChatGPT can analyze the issue and respond immediately if this is a known problem. It can also analyze if there are other tickets for the same issue and retrieve a response. The service desk team can focus on more complex and unique issues that other clients may have.

If there is, for example, a specific service request, ChatGPT can form a response and the customer service team agent needs to just review it and fill any missing parts if necessary. This saves time and boosts productivity significantly.

Lets say there is a major issue with the service of a provider and the service has been down for some time. ChatGPT can create and send notifications, so the IT team is free to work on the issue instead of putting out fires and responding to urgent questions.

Examples of ChatGPT integration are only limited by our imagination. Of course, ChatGPT is still experimental, and at this stage its work needs to be monitored. Even so, it still significantly helps productivity, and saves resources.

Need to integrate ChatGPT with ServiceNow or another ITSM tool? Reach out and we will review your use case in detail and see how we can assist.

  • ChatGPT integration with CRM use cases

Companies can benefit a lot from ChatGPT integration with CRM solutions like Salesforce and MS Dynamics 365.

ChatGPT can summarize details for orders and make statistics from different campaigns. It can analyze data from the CRM, and then suggest action points for marketing and sales.

Competitor analysis is also an important part of ChatGPTs capabilities. Business leaders can ask it to create a detailed competitor list, along with their products and services, reputation, marketing strategies, pricing plans, etc.

These can help create effective campaigns for attracting and retaining customers. ChatGPT, when integrated with your CRM, can write an email sequence for a campaign and send it out automatically. After that it can analyze the results of the campaign, make improvements, and provide stats.

Sales and account managers can use ChatGPT integration for email texts, call scripts, sorting of orders, and finding common issues or customer questions.

The marketing applications of ChatGPT integration are numerous. From social media posts, to articles, to landing pages, and emails. Of course, marketing analysis and statistics based on various data from the CRM are among the most common requests for the tool, as well.

Want to integrate ChatGPT with Salesforce or another CRM tool? Reach out to us today. Our engineers will review your use case and see how we can help.

  • ChatGPT integration with Monitoring (ITOM) use cases

ChatGPT provides lots of opportunities to companies when integrated with their monitoring tools. There are many applications for ITOM and allocating resources in the organizations infrastructure.

ChatGPT integration can help simulate variants of cloud infrastructures and explore which might work best for an organization and its specific needs. It can make analysis, collect stats, check for recurring issues, and provide action points.

By correlating events, logs and metrics a ChatGPT integration can augment monitoring data and get you to make accurate issue resolutions faster.

When an organization uses a plethora of monitoring tools, often times they can get flooded by alerts and tasks, that are not always the most critical ones. Actually, in this multitude of alerts, teams might miss the significant ones easily. ChatGPT can connect to your monitoring tools, like Dynatrace, Datadog, AppDynamics, New Relic, etc. and automatically analyze the existing metrics, events and data points. It can then correlate data across different systems and notify you in advance of potential issues.

New possibilities emerge constantly, and custom solutions for ChatGPT integration might be needed. Ask us for the integrations that ZigiOps can provide out of the box or with custom adjustments. If you have a specific use case for integrating ChatGPT with a monitoring tool, reach out to us and we will see how we can help.

  • ChatGPT integration with DevOps use cases

ChatGPT integration with DevOps systems, like GitHub, BitBucket, Jira and Azure DevOps, is another very popular application of the AI. It can help a lot with the work of development teams. It can suggest improvements to code, assist with parts of the code, make revisions, troubleshoot errors and reverse-engineer the code.

Chat GPT integration can help you automate code generation, debug code, optimize it, and complete unfinished fragments. Furthermore, it can identify errors in the code and even test its accuracy and efficiency. Besides that, ChatGPT integration can allocate and assign tasks, report on project statuses, and quickly answer questions about bug or ticket progress.

This way integrating ChatGPT with the companys DevOps tools frees the time of developers and helps them streamline their workflows.

Another aspect that we can look at is that ChatGPT knows the whole history of coding and all coding languages, methods and processes. It can be instrumental for different expressions and functions, knowledge about algorithms and methods for achieving a task.

ChatGPT is in the very beginning of revealing its potential, but in the near future business leaders can plan integrating coding into their daily operations, as with the help of ChatGPT integration non-technical users will be able to create and use code. Lots of innovations can be based on this idea.

Do you have a need to integrate ChatGPT with GitHub, Jira or another DevOps tool? Contact us and our team will examine your use case and suggest ways we can assist you with your integration.

Chat GPT competitors

There are several other AI tools that are competing with ChatGPT and more are emerging every day. AI is constantly integrated into companies systems and into daily lives. Lets have a look at a few alternatives.

Google Bardis an experimental AI conversational service powered by Googles LAMDA (Language Model for Dialogue Applications). It is built to function similarly to ChatGPT. The biggest difference is that Googles service pulls its information from the web.

Jasper.aiis a conversational AI platform. It is cloud based and works with natural language understanding (NLU). Jasper.ai offers dialog management capabilities and can help with customer service, sales, and marketing-related tasks.

Sparrow can answer questions, talk to users, and provide information on different topics. DeepMind has explored new methods of training the tool using reinforcement learning based on human feedback. Sparrow also searches the internet using Google to inform its responses. One of the key capabilities of Sparrow is its ability to collect evidence for producing a response.

Meta released BlenderBot in August 2022. The BlenderBot prototype from the company behind Facebook focuses on being able to chat. It provides short, conversational replies rather than full text or paragraphs.

Chat GPT cons and problems

Of course, ChatGPT is not perfect. It is still super new and in process of development, and thus it has some problems and inaccuracies that need to be considered when planning to incorporate it in the organizations processes.

ChatGPT cannot generate real-time data. If the information does not exist in its database or elsewhere, its impossible for ChatGPT to learn it because of its predictive nature. It showed inconsistent factual accuracy, and this is considered a significant disadvantage.

ChatGPT cannot identify potential issues as they arise, as it does not work in real-time. Because of that, companies may not be able to react to customer queries or critical issues quickly enough.

Another disadvantage is that ChatGPT does not know best practices for coding and programming languages. For example, the ChatGPT integration with GitHub has some problems like generating misleading comments, getting 403 errors when the generated prompt is too long, or producing bad results when there are too many changed files.

ChatGPT still requires a lot of fact-checking, and this can be time-consuming.

However, despite all the drawbacks, there are so many potential benefits when integrating ChatGPT with your systems, that business leaders cannot afford themselves missing out on them. Being aware of the problems ChatGPT has at this stage, though, is very helpful. With time, these problems will surely be worked on.

The future of Chat GPT integration (and other forms of AI integration) with enterprise apps

ChatGPT and AI are not going anywhere. Many wide-range applications of ChatGPT integration are emerging and only the creativity of business leaders is the limit. It is not possible to know all of the various possible use cases of AI and ChatGPT integration, but it is clear that to stay competitive businesses need to start implementing them.

New applications and processes are being released at a lightning speed, and obviously the ChatGPT boom is not going to end anytime soon.

ChatGPT integration with the other systems in your software stack has tons of benefits. You can boost your productivity and free time for more complex and creative tasks. You can improve and speed up your customer service, implement simple coding into the daily processes of employees, and take system monitoring and architecture to the next level.

AI is improving and developing very fast and has the complete potential to be the next big thing in the world of digital transformation and automation. Large organizations and innovative businesses are already adopting ChatGPT integration. Leaders of DevOps, IT and service desk teams need to consider testing different applications of ChatGPT integration as soon as possible.

Of course, this does not mean deserting your current processes and established way of work. But gradually companies can test and start implementing ChatGPT integration in some processes. This will also make them prepared for more advanced applications of ChatGPT and AI.


ChatGPT and AI and entering very quickly into our daily lives and advanced business leaders are already taking action. Organizations can benefit a lot from ChatGPT integration into their stack of software systems. The use cases are endless and every company can have unique and specific implementations of ChatGPT integration.

ChatGPT has the potential to be the next big thing and the time to start thinking about applying it in your organization is now. If you do not take this into consideration, competition might leave you behind quickly.

Do you have ideas on how you can use ChatGPT integration in your business? If you have some specific use cases, we will be happy to hear them. Get in touch with us today.

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